In the world of interactive marketing, the hubs of conversation are most definitely not agency blogs. For all of the talk about embracing web culture, understanding content creation, and taking the dive into social media, there is a gaping lack of collaboration and interaction between digital agencies. We’re creative folks with our minds on big things. We understand the new economy, the new technology, and the precise future of advertising. We understand pretty much everything except how to take our critical lens off of our clients and off of media to reexamine ourselves.

The lack of interaction on agency blogs is appalling: no guest posts, rarely @replies on Twitter, and, not surprisingly, a lack of comments on posts. Most of the posts on agency blogs are vain attempts at gaining thought leadership. Of course, very little is actually gained. When a thousand arms reach for the pie in the sky, no one gets very much. Read the rest of this entry »