Ingersoll Rand SEM Strategy & Campaign
Services Provided:
SEO, PPC
Description:
NeboWeb worked with Ingersoll Rand to drive significant organic traffic to four of Ingersoll Rand's product divisions. When a decision was made at Ingersoll Rand to bring these four properties into one site, NeboWeb augmented their SEO strategy with an integrated PPC strategy that built on the previous momentum and delivered an increase in traffic and conversions.
Results:
- Increased organic traffic 34% within 6 months
- Created a sophisticated PPC campaign with location and time based targeting
- Implemented a targeted PPC campaign with a 12% conversion rate