There is a great article written by Naomi Dunford at Copyblogger titled “7 Ways You’re Screwing Up Relationship Marketing“. Naomi makes some excellent points about a common misconception people have regarding social media. Many people seem to think social media is the same thing as relationship marketing, or that brands need to follow the same rules as people to be successful in this medium. Well, it’s not, and they don’t. So, if social media isn’t relationship marketing, what is it? Read the rest of this entry »